Attention Facebook Page managers! There’s a new Insights interface on the way!
Source: marketingland.com
According to Chitika data, users on a Galaxy S3 are 87% as likely to click on an ad as a user on an iPhone 5. The iPhone 5 users were engaging with ads a full 15% more often than users of the Galaxy S3.
Source: mklnd.com
Still not sure about the idea of making and sharing six-second looping videos? Consider this: On Friday there were more Vines shared on Twitter than Instagram photos.
Source: marketingland.com
In anticipation of iOS 7 ad network Chitika examined which version of iOS it was seeing on devices across its network.
Source: mklnd.com
Pew Research Center survey data: More than half of cell phone owners have smartphones, more Android users than iPhone users.
Source: marketingland.com
Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands.
Source: marketingland.com
Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers who are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone.
These are conclusions of a study published by Kenshoo Social today called “The Key to Successful Social Advertising“. Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spend more than $100,000 per year on social advertising.
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