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By now, it’s pretty obvious that Pinterest has more of a purpose that just being a colossal vault of DIY crafts and chocolate chip cookie recipes. Marketers have added Pinterest to their arsenal of social media tools and they’re seeing some pretty positive results. 

With many changes possibly on the horizon for the platform, Pinterest is one of the hottest social media sites out there at the moment and its filled with opportunity. Check out the latest pin-tastic news and sound off below on how (or if) your company uses Pinterest! 

With Latest $200M Round Pinterest On Path Toward IPO

Marketing On Pinterest? Here’s Some Data About Pinners’ Daily Obsessions

Report: 92 Percent Of Pinterest Pins Made By Women

Pinterest Announces Guided Search, Personalized Discovery Curated By Pinners

3 Pinterest Tips That Will Make You Better At Your Job

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Attention Facebook Page managers! There’s a new Insights interface on the way!

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According to InsideFacebook, a Facebook post with a link is going to take up nearly 3x the space of previous link previews. Here’s a mock-up of the old link with the new size transposed on top (courtesy of InsideFacebook.) Do you think it will lead to more clicks?

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Search and social marketing platform Kenshoo says that just over 20% of Facebook’s ad revenue is now coming from mobile.

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While it is understandable that platforms such as Twitter, or Instagram, should wish to maximize the amount of traffic they receive, it could well start to backfire.

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Nielsen’s 2012 Social Media Report is out and the big winner is (drum roll please)… Pinterest. With a 1,047% increase in unique PC visitors, the platform is aiming to surpass LinkedIn this year. 

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Back in August, Simply Measured discovered that 40% of brands had adopted Instagram. Since then, brand adoption has jumped a whopping 35% quarter-vs-quarter increase — up to 54% adoption rate as of November 1st.

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What if a prominent journalist followed a brand’s Twitter account and no one noticed? To prevent these types of omissions, develop your own Twitter workflow for the people managing your Twitter community. Introducing the Virtuous Cycle Of Twitter Community Management.