Pew: 94% of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up.

In a recent survey by Pew Research Center, we can how the increase in social media usage has grown with teenage audiences today, and just how it’s all being distributed. 

Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful 

More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers who are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone.

These are conclusions of a study published by Kenshoo Social today called “The Key to Successful Social Advertising“. Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spend more than $100,000 per year on social advertising.

Read more here.

Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers

A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35)  have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses.

Source: marketingland.com