Oh the irony! Microsoft uses personalized tracking to deliver Scroogle ads.
Source: marketingland.com
Yahoo’s Mayer: “In The Future You Become The Query”
Yahoo CEO Marrisa Mayer sat down with Bloomberg TV in Davos, Switzerland at the World Economic Forum, and spoke at length about the future of search, social, mobile and Yahoo’s strategy. She also offered her first public comments about Yahoo’s positioning and strategy, amid intensifying competition from a range of larger players, including Google, Amazon and Facebook.
Source: marketingland.com
If we remove the drama and read between the lines this curriculum vitae mishigas is pretty academic; you don’t get canned from a resume hiccup when you are knocking it out of the park. If Yahoo appeared to be winning, we wouldn’t be having this discussion.
Kevin Ryan offers his thoughts on Yahoo fixing its business.
Source: marketingland.com
New Interim CEO Levinsohn Tries To Rally Yahoos After Major Shakeup
It was a busy weekend for the Yahoo board. Former EVP of Americas and media guy Ross Levinsohn has taken the helm after Scott Thompson stepped down to end a 5-month tenure — including the last two weeks of uproar about incorrect educational information on his biography. Thompson is also reportedly battling thyroid cancer, which was said to have contributed “in part” to the departure.
Do you think this change will boost morale at the company?
