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Oh the irony! Microsoft uses personalized tracking to deliver Scroogle ads.

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Yahoo’s Mayer: “In The Future You Become The Query”

Yahoo CEO Marrisa Mayer sat down with Bloomberg TV in Davos, Switzerland at the World Economic Forum, and spoke at length about the future of search, social, mobile and Yahoo’s strategy. She also offered her first public comments about Yahoo’s positioning and strategy, amid intensifying competition from a range of larger players, including Google, Amazon and Facebook.

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If we remove the drama and read between the lines this curriculum vitae mishigas is pretty academic; you don’t get canned from a resume hiccup when you are knocking it out of the park. If Yahoo appeared to be winning, we wouldn’t be having this discussion.