"Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO."
Google is a for-profit company with two main customers: searchers and advertisers. Publishers are a distant third in the equation. Google has no mission statement to put food on the table of some third party.
By suggesting that SEO is somehow messing with the ‘level playing field,’ I feel like Google tosses the entire SEO space itself to the wolves.