Confused about SEO? You should probably listen to Matt Cutts. The head of Google’s Webspam team regularly tackles questions covering several topics in what can be the headache inducing world of SEO. So for your convenience, or Sunday reading pleasure, we have the five latest strategies straight from the man himself!
"Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO."
Google is a for-profit company with two main customers: searchers and advertisers. Publishers are a distant third in the equation. Google has no mission statement to put food on the table of some third party.
By suggesting that SEO is somehow messing with the ‘level playing field,’ I feel like Google tosses the entire SEO space itself to the wolves.
In the end, it’s hard enough to keep your initiatives moving forward without the nudnik gremlin factor.