According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers.
Source: marketingland.com
Study: Frequent “Smartphone Shoppers” Buy More Than Others
Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.
How many minutes per hour online do you think you spend on social networking?
Source: marketingland.com
According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read.
Source: marketingland.com
According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts.
More here.
Source: marketingland.com
UPDATED: Social networking site use by age group, over time. http://pewrsr.ch/H10jnl
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