Pinterest Takes On Two Domain Fights: Pinterest.info & Amazon’s .pin Request
Domain Name Wire is reporting that Pinterest has gotten involved in two separate domain-related fights: one over an existing domain registration and another over Amazon’s plans to create a new generic top-level domain (gTLD).
Firstly, Pinterest has formally objected to Amazon’s request to own a new .pin domain. That’s one of 75 new domains that Amazon applied for in ICANN’s ongoing expansion of the top-level domain space. Barnes & Noble and a couple authors’ groups have also objected to some of Amazon’s other domain applications.
Secondly, Domain Name Wire also reports that Pinterest has filed a domain name disputeagainst the owners of Pinterest.info under the Uniform Domain-Name Dispute-Resolution Policy (UDRP). The domain’s WHOIS record lists Abbi Waxman of Los Angeles as the owner, and says the domain was registered on May 18, 2011.
As Domain Name Wire points out, this may be the first of several Pinterest domain dispute filings; the company doesn’t own pinterest.net, pinterest.org and other domains that it likely views as highly valuable.
The filing doesn’t automatically guarantee that Pinterest will get the .info domain; there are several requirements that must be met before WIPO (World Intellectual Property Association) determines the fate of Pinterest’s challenge.
Even the White House can’t escape the Pinterest hype. On Saturday the White House officially joined Pinterest, and did so in fashion. Upon joining the ranks of the lay-pinners, the White House announced the “White House Social” on December 17th to kick-off their Pinterest presence.
A picture is worth a thousand words.
Meet Pinterest CEO Ben Silbermann, the subject of Fast Company’s October cover story.
For a guy running such a beautiful website, Ben Silbermann looks like hell: He has prominent bags under tired, watery eyes; his shoulders hang heavy; his shirt is wrinkled; and his dark hair is uncombed. When he speaks—with the open-vowel inflections of his Iowa upbringing—his voice is so slight that it often gets lost beneath the din of other conversations. When he moves, it is with the economy of a marathon runner trying to conserve every last bit of energy on the eve of a big race.
“I’m tired,” says the 30-year-old CEO of Pinterest, the social scrapbook that’s the hottest website on the planet, as he prepares to shovel down a bowl of noodles a few feet away from his desk. Silbermann leaves for the office at 7 a.m. most mornings and works nonstop until dinner. His only respite, if you can call it that, comes in the predawn hours when he takes his newborn son, Max, into his arms and fires up his laptop to check email. Just a few weeks before Max was born in early July, Silbermann declared a companywide lockdown, ordering his 35 employees to come early and stay late in order to build new iPad and Android applications. The goal: to stoke growth. He ordered commemorative T-shirts with the phrase summer of apps printed across the chest, and he cut off almost all contact with anyone outside the company, including potential business partners.
As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media’s savviest users about their best practices. Use this guide to share their rules, then add yours, and we’ll keep charting a course through this rocky terrain.