A new Pew survey finds that 58% of all mobile phone owners use their handsets as part of shopping in stores this past holiday season.
Report: iPad Owners More Educated, Affluent Than Android Tablet Owners
The Pew Research Center’s Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. Not only are iPad owners more educated, there are some very interesting findings that have practical implications for news publishers, too.
Source: marketingland.com
The biggest complaints about mobile phones? Being distracted and unable to focus on a single task, the increased challenge of separating from work and the inability to focus fully on other people. Maybe we should all disconnect for the weekend.
Source: marketingland.com
Earlier this month, the Pew Internet & American Life Project (based on survey data) reported that smartphones were in the hands of 53% of US mobile phone owners. Today Nielsen followed, proclaiming that 49.7% of mobile subscribers have smartphones.
While the apps vs. mobile web argument does matter to marketers and developers, most users don’t think the same way. Indeed, a surprising number of people couldn’t tell you the difference between an app and a mobile website anyway.
Source: marketingland.com
According to the Pew Internet & American Life Project, nearly three-quarters of those asked dislike ad targeting. Is that higher or lower than you expected?
Source: marketingland.com
