As the 2013 reviews come to an end, it’s time to start looking forward as 2014 shapes up to be a year of huge progress. Check out a round up of what our contributors say 2014 will hold for social media, mobile, and more!
Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.
A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or very likely” to incorporate mobile into their marketing efforts in the next year. The online survey had 1,300 respondents, mostly from the US.