xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.
Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.
Microsoft - a Facebook investor and partner - let loose with a blog post today saying it has a “people first” phone for those who want the “real thing.”