Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands.
Source: marketingland.com
Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs
In a new series of ads Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Read the story.
Oh the irony! Microsoft uses personalized tracking to deliver Scroogle ads.
Source: marketingland.com
“Daddy can I play with your phone?”
Windows Phone will build in new feature called “Kid’s Corner,” a place where kids can run apps picked for them but in way that still protects your stuff.
Source: marketingland.com
Wee’re live blogging now from the Microsoft’s Windows Phone 8 launch event in San Francisco.
Hey Microsoft. That Windows Phone 8 event you have planned for Oct. 29 in San Francisco? Google wants in on that day, having just announced a rival event in New York City, perhaps to announce its next Nexus phone.
Source: marketingland.com
Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care
Earlier this year, Google announced a privacy policy change that was widely covered by tech blogs, the mainstream press and which generated much governmental concern. Last month, Microsoft announced the same type of change. That generated little reaction. Either Microsoft’s change deserved the same scrutiny from all the same parties that examined Google so closely or Google got unfairly attacked.
When the markets opened this morning, Google was — for the first time — valued higher than Microsoft.
Source: marketingland.com
Apple And Google Top Two Brands According To General Sentiment’s Analysis
Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis of General Sentiment’s related scoring methodology. The top/most valuable brand in the study was Apple, followed by Google and Microsoft. Yahoo was ninth.
Source: marketingland.com
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