In a new series of ads Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Read the story.
Hey Microsoft. That Windows Phone 8 event you have planned for Oct. 29 in San Francisco? Google wants in on that day, having just announced a rival event in New York City, perhaps to announce its next Nexus phone.
Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis of General Sentiment’s related scoring methodology. The top/most valuable brand in the study was Apple, followed by Google and Microsoft. Yahoo was ninth.