Facebook will be announcing big changes to the news feed tomorrow, including larger formats for links, images and of course, ads. Make sure to tune into Marketing Land tomorrow for more coverage on the event.
Source: marketingland.com
Google’s +Nikesh Arora and +Liz Gannes from All Things D - live coverage from Dive Into Media happening here.
Twitter is staying on course in maintaining its largest differentiator from the other platforms: simplicity.
Source: marketingland.com
Those trying to reach major web sites such as The Huffington Post to CNET and using Google’s Chrome browser may be getting blocked.
Electronic reading: It’s what’s happening.
Did you get an e-reader/tablet for Hanukkah/Xmas? Our new stats show that there’s been a recent jump in e-book reading, while print reading is on the decline; and in all, the # of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012.
The full report: http://pewrsr.ch/ZDqqKD
IAB: US Interactive Ad Revenues Hit $9.3 Billion, A Record High, In Q3
Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase from Q2 of this year.
IAB execs said it was a testament to digital marketing’s interactive capabilities that it’s been able to provide value, and draw increased investment, despite shaky economic times.
“Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4,” said David Silverman, a partner at PricewaterhouseCoopers LLP, which helps the IAB conduct its research.
The organization typically releases top-line revenue numbers in the first and third quarters, going into more detail in the second and fourth.
Source: marketingland.com









