Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful 

More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers who are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone.

These are conclusions of a study published by Kenshoo Social today called “The Key to Successful Social Advertising“. Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spend more than $100,000 per year on social advertising.

Read more here.

Infographic: Mother’s Day & The Mobile Purchase xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.
Pop-upView Separately

Infographic: Mother’s Day & The Mobile Purchase

xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.

Source: marketingland.com

Study: Frequent “Smartphone Shoppers” Buy More Than Others

Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.

New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
Pop-upView Separately

New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.

Source: marketingland.com