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searchengineland:

Local SEO got you down? We’ve got the cure! From the basics to the advanced, we’ve aggregated five articles from our awesome contributors to give you a rundown of everything you need to know.

The Building Blocks of Good Local SEO

Best & Worst Ways to Influence Local SEO Rankings

The “Other 20%” Of Local SEO: Advanced Ranking Factors

Conversational Marketing Benefits Local SEO

How Users Search For Local Businesses + 5 Tips To Optimize Local Listings


(Image Courtesy of 540Seo)

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Yelp CEO Jeremy Stoppelman gets interviewed by Charlie Rose, criticizes Google’s local efforts.

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Marketers that want a better sense of where a Facebook Page is most popular can do that now via a new tool from the social analytics firm, SocialBakers.

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Yelp is now rolling out an iPhone update that overhauls the business listing page, offering a cleaner, more user-friendly experience. Here’s a “before” and “after” screen shot so you can see the difference.

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Foursquare is introducing a new paid-advertising program — its first formal effort at generating revenue — called “Promoted Updates.”