(Image courtesy of maximumpc.com)
The chances of an iPhone 5S sellout were made even better by a wave of positive reviews today from those who received the handsets ahead of the market launch.
(Image courtesy of TechDeville)
According to Kantar Worldpanel Comtech research the iPhone 5 has overtaken Android in US smartphone market share. Buoyed by existing iPhone owner upgrades, which account for 62 percent of iPhone 5 sales, as well as some Android switching Kantar says that the iPhone now holds a 48.1 percent to 46.7 percent lead over Android in the US. This is based on “strong uptake of the iPhone 5 over the past 12 weeks.”
This week we saw the smartphone wars heat up and got more data on just why everyone is so crazed to get in on the action. Looking past the small screen, there were acquisitions a funding news along with more Twitter changes and further indications for Facebook’s social commerce strategy. Read more in this week’s Marketing Biz.