According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow.
Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That’s up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent.
Electronic reading: It’s what’s happening.
Did you get an e-reader/tablet for Hanukkah/Xmas? Our new stats show that there’s been a recent jump in e-book reading, while print reading is on the decline; and in all, the # of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012.
The full report: http://pewrsr.ch/ZDqqKD