A new Facebook ad unit provides users two choices within the ad itself, “Shop Now,” or “Remind Me.”
Social media is not a random outlet or a sounding point. It is not a place for blind self-promotion. It is a tool, one that should be wielded with care and forethought.
Marchex confirmed what has previously been widely reported: mobile callers are ready to buy; their needs are immediate. That’s largely why conversions are so much higher.
Source: marketingland.com
Merry Morud from aimClear discovered a new feature that allows Facebook advertisers to create a post on the fly directly from within the Ad Tool. Previously advertisers could only send traffic to a post that currently existed.
Source: marketingland.com
“Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO.”
-Danny Sullivan, Founding Editor of Search Engine Land and Marketing Land
Source: marketingland.com
The Interactive Advertising Bureau (IAB) released a study earlier this week showing that the ad-supported Internet is responsible for 5.1 million jobs in the U.S. and contributed $530 billion to the economy in 2011.
Source: marketingland.com
2012 had the best first quarter on record for interactive advertising, according to the IAB.
Source: marketingland.com
