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The Mechanics Of Real-Time Bidding

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How much of it is available? What is the quality like?

The answers are actually interrelated, and require an understanding of the mechanics behind how real-time bidding (RTB) works.

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Instagram Makes Nice With Revised New Terms Of Use. Will Users Be Satisfied?

Instagram’s Kevin Systrom didn’t offer any clarification of the section that states, “You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.” This would seem to violate a key tenet of the Federal Trade Commission’s stance on Internet advertising — that ads should be labeled as ads.

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IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011

Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4.

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A new study from Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers “like” a Facebook page and why they subscribe to a company e-mail list.

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Do you export Facebook Insights data? Did you know that by exporting this data, you can access an additional 50+ metrics that are not visible in the Insights interface?

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Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time

Only 76.5% of emails landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by Return Path. Better spam filters is one reason.

Maybe it’s time for marketers to rethink sending emails that aren’t useful. Or worse yet, boring.

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In the end, it’s hard enough to keep your initiatives moving forward without the nudnik gremlin factor.