Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How much of it is available? What is the quality like?
The answers are actually interrelated, and require an understanding of the mechanics behind how real-time bidding (RTB) works.
According to a report by Marin Software, smartphone and tablet devices accounted for 18% of clicks and a respectable 14% of spend during June.
Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4.
Do you export Facebook Insights data? Did you know that by exporting this data, you can access an additional 50+ metrics that are not visible in the Insights interface?
Only 76.5% of emails landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by Return Path. Better spam filters is one reason.
Maybe it’s time for marketers to rethink sending emails that aren’t useful. Or worse yet, boring.
In the end, it’s hard enough to keep your initiatives moving forward without the nudnik gremlin factor.