There is indeed a long-standing practice of “Internet Marketing” that has nothing to do with the “make money online” programs covered in Scamworld. I sought to defend those doing this type of internet marketing from being mischaracterized as scammers. But that shouldn’t have been what I led with, when I initially wrote about The Verge’s profile. Spreading warnings about the scams that are out there is much more important.
Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the same surge in traffic as others have, but for many others the impact is very real. Now marketers, publishers and community managers are asking, how do we track our content? How do we measure up to other sites? Are people really seeing our content if it’s not driving traffic? And most importantly, will this platform drive revenue?
After a bit of a rant on Twitter about not knowing what the heck is going on with our content on Pinterest, Lexie Kier introduced me to Curalate, a new image moderating tool to help us “listen” to curated content. According to Apu Gupta, Curalate’s CEO and co-founder, “Pinterest finally makes it possible for people to not just “like” a brand, but to actually express their love for the specific products they care about. Engagement no longer has to be about brands and their posts, it can be centered around the actual products they make. The implications to how brands use this information for modifying their content, commerce, and advertising strategies is potentially far reaching.”
"Social is a means, not the end. Sharing makes the pictures, whether drawn or taken, better."
- Ciaran Norris, Instagram & Draw Something Show Social’s Better By Design
Despite its reputation as a female-dominated social network — or perhaps because of that? — every team in Major League Baseball is now actively using Pinterest.
In fact, Google’s Chief Business Officer, Nikesh Arora, called Google Analytics an “unsung hero” in the company’s product lineup.