Gather round, fellow data lovers and number crunchers. Listen, we all have a nerd flag in us… and it’s something to be proud of. Spend some time this weekend with our latest Analytics & Insights resources culled form the Marketing Land library and let that gorgeous nerd flag fly.
Autumn is in the air, and so is the sweet nerdy aroma of analytics! Curl up this weekend with some of our latest analytics-tastic resources — musings to metrics makeovers, and everything in between.
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Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
In fact, Google’s Chief Business Officer, Nikesh Arora, called Google Analytics an “unsung hero” in the company’s product lineup.
The Dutch website Dutchcowboys found some official (and confidential) slides from an official Google deck showing how to connect a Google+ page with Google Analytics.
New social reports now appear in Google Analytics. Unfortunately, Facebook, LinkedIn and Twitter are not part of this new feature.