Gather round, fellow data lovers and number crunchers. Listen, we all have a nerd flag in us… and it’s something to be proud of. Spend some time this weekend with our latest Analytics & Insights resources culled form the Marketing Land library and let that gorgeous nerd flag fly.

New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance

Analytics: A Beginner’s Guide To Data Visualization

Google Analytics Day & Hour Metrics Provide Valuable Insights 

An Expensive E-Commerce Game: Product Page Roulette

Marketing Technologists Are The Secret Weapon Of Conversion Optimization


New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.


Google Analytics just stepped up their real-time reports by adding four new features, including Trackback and Data Hub reports which help manage social media activity streams.