Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands.
Source: marketingland.com
Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs
In a new series of ads Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Read the story.
Have you seen this “experiment” banner appear in your YouTube search results recently? Apparently it’s just a bug.
Source: marketingland.com
Marketing Land Editor-In-Chief Matt McGee documents his first day using Google Glass.
New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
Source: marketingland.com
What’s the best way to tap into Universal Search in order to be visible? Have video content, especially on YouTube, according to a new study. See the full infographic here.
Source: marketingland.com
Google Analytics just stepped up their real-time reports by adding four new features, including Trackback and Data Hub reports which help manage social media activity streams.
Source: marketingland.com
Want to hear the story how Barry Schwartz became one of the 8,000 people to be accepted into the early Google Glass explorer program? It’s a good one.
Source: marketingland.com
