As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media’s savviest users about their best practices. Use this guide to share their rules, then add yours, and we’ll keep charting a course through this rocky terrain.
Marketing Biz: Nextdoor Neighbors, Facebook Search Ads & GoodData
While Q2 results for Zynga and Facebook took center stage, efforts by Foursquare and Nextdoor continue to make hyper-local look like a real future instead of a mirage. And new providers like GoodData and Retention Science seem well placed to help marketers deal with the rising volume and complexity of data.
Foursquare is introducing a new paid-advertising program — its first formal effort at generating revenue — called “Promoted Updates.”
Whether taking a page from Facebook or simply following a logical development path, Foursquare has taken steps toward becoming a “platform.” Last week the company announced “connected apps.”
Source: marketingland.com
The number of adults checking in rose from four percent of all adults last May 2011 to 10 percent in February 2012.
Source: marketingland.com
The Internet is leaking (Taken with instagram)
Apple Using OpenStreetMap With Its Own Tiles Instead Of Google Maps In Select Cases
Looks like Apple is using is OpenStreetMap over Google Maps, just like Foursquare.
