Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time Only 76.5% of emails landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by Return Path. Better spam filters is one reason. Maybe it’s time for marketers to rethink sending emails that aren’t useful. Or worse yet, boring.
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Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time

Only 76.5% of emails landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by Return Path. Better spam filters is one reason.

Maybe it’s time for marketers to rethink sending emails that aren’t useful. Or worse yet, boring.

Source: marketingland.com