According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow.

Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That’s up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent.


Have you been keeping tabs on your tabs? If you’re a Gmail user, you’ve likely noticed the layout changes your inbox has gone through recently. So…what’s good, what’s bad, and what does it mean for your email campaign? We’ve got you covered. 

Up Close With Gmail Inbox Tabs: What’s Caught As Promotions; What Gets Into Primary

Gmail Tabs Get Most Positive Reaction By Young Millenials, But Half Check Promotions Less Than Once A Week

Gmail’s Tabbed Inbox: The Good News & The Bad News

What The New Gmail Inbox Means For Your Email Campaign