Have you been keeping tabs on your tabs? If you’re a Gmail user, you’ve likely noticed the layout changes your inbox has gone through recently. So…what’s good, what’s bad, and what does it mean for your email campaign? We’ve got you covered.
In a social media crazed world, email can sometimes fall by the wayside. Don’t let that happen! If you have a customer base, email marketing is still relevant and certainly useful. Here’s five articles on how to kick start, measure, evolve, and compete in the world of email marketing.
According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts.
The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a newly-released study, the company says mobile email open rates have increased 82.4% between March of 2011 and March of 2012, now accounting for nearly 30% of email opens.