According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts.
More here.
Source: marketingland.com
According to a new report by Knotice, mobile now drives 36% of all email opens. Time to recognize that email marketers are effectively mobile marketers.
Source: marketingland.com
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