According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow.
Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That’s up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent.
It can be a little awkward when stores and shopping malls deck the halls for the winter holidays and push Black Friday deals when most of us still have cobwebs and jack-o-lanterns out on the front steps. But maybe they’re onto something…
It’s never too early to craft your site’s Cyber Monday and holiday retail strategy for paid search, social, even email campaigns. Check out these recent articles for choice tips, tactics, insights, and inspirations to guide you to a very merry e-Commerce season indeed.
Infographic — What Holiday Shoppers Want From Retailers In 2013
3 Paid Search Tips For A Successful Holiday Season
Fun & Games: How To Win Big With In-Game Advertising
Responsive Email: Avoid Defections By Improving Mobile Experiences
3 Tips For A Holly Jolly Social Media Holiday Season
According to new survey data from the Pew Research Center, 15 percent of US adults don’t use the internet or email. If there are roughly 250 million adults in the US that would mean just under 38 million people are “non-internet users.”
Have you been keeping tabs on your tabs? If you’re a Gmail user, you’ve likely noticed the layout changes your inbox has gone through recently. So…what’s good, what’s bad, and what does it mean for your email campaign? We’ve got you covered.
In a social media crazed world, email can sometimes fall by the wayside. Don’t let that happen! If you have a customer base, email marketing is still relevant and certainly useful. Here’s five articles on how to kick start, measure, evolve, and compete in the world of email marketing.