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As of Thursday the 2014 World Cup was underway, but as marketers all of walks know, this isn’t just an event for sports fans. With a projected television audience of over 3.5 billion and the tournament lasting just over a whole month, the opportunities presented by the Cup have marketers practically drooling at their screens.

From search to social to television and beyond, the World Cup is everywhere and companies all of kinds are working to find a way to score a goal of their own. Check out some of the astonishing numbers and predictions from the first few days of action and feel free to sound off below on whether or not you’ll be tuning in! 

#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined 

ESPN Scores Big Traffic Win With World Cup Clips Integrated Into Google Search 

McDonald’s Buys Twitter’s First Globally Promoted Trend, But Did #FryFutbol Backfire? 

Facebook And Twitter Want You To Talk About The #WorldCup On Their Field 

How Trademark Worries Block “World Cup” Ads On Google 

Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners