More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers who are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone.
These are conclusions of a study published by Kenshoo Social today called “The Key to Successful Social Advertising“. Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spend more than $100,000 per year on social advertising.
xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.
Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.
Whoever leaked that memo did Yahoo a huge favor. The media was covering the insensitive “let them eat cake Mommy-ing” and the role of telecommuting in the workplace instead of just how bad things are at Yahoo. Like I said, pure genius.