Keywords are not only relevant to websites, they are important for app success, too.
Source: marketingland.com
Danny Sullivan gave the new Google Search app for iOS through what he calls the “Zooey Deschanel” test. Siri outperforms Google when it comes to non-search actions, but when it comes to searching, Google wins.
Source: marketingland.com
Have you played with the new Twitter iPad app? How do you like it? Danny Sullivan shares the good, the bad, and ultimately was pleasantly surprised.
“Explicitly Shared” Facebook Actions Aim To Drive Visibility To Prominent Sharing
So far the Open Graph has been a boon for apps as users can auto-post and share without a second thought given. Well this week Facebook announced a new shared parameter that will help users cut through the inevitable noise that the Open Graph (and auto-posting) causes. Instead of having an action within an app fall into one’s ticker, the new explicitly shared update will appear as if a user entered the post directly within Facebook.
A new Facebook ad type has been created specifically for developers who are looking to promote their apps. Once developers have their app on the Facebook App Center, they can then navigate to their Apps page and click “Promote” on the side navigation.
Source: marketingland.com
Report: Malicious Android Apps Have Quadrupled In 2012
The number of malicious Android apps has quadrupled so far in 2012, according to the antivirus/security company Trend Micro, and some of those apps are making their way into Google’s official app store, Google Play.
Whether taking a page from Facebook or simply following a logical development path, Foursquare has taken steps toward becoming a “platform.” Last week the company announced “connected apps.”
Source: marketingland.com
