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You know it. I know it. We’re busy people. Work rarely “ends” when the clock strikes 5 on a Friday afternoon, and even during the week, we’re often on-the-go. Which is why this weekend’s social roundup, while small, is super exciting. 

Three of the platforms you know and love (well, at least… probably use on a regular basis) have rolled out awesomely helpful smartphone apps that put the power of that platform in the palm of your hand. So go on. Check on Google Analytics in line at the grocery store. Tweak Facebook and Google AdWords campaigns on a nice bench in the park. Just remember to stop and smell the roses once in a while 

Facebook Rolls Out Ads Manager For Mobile Devices

At Last, Google Analytics App Comes To The iPhone

Google Launches Free AdWords Express App For iOS And Android Devices In The US

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App Annie, the mobile app analytics and marketing company has announcedthey’ve acquired their competitor Distimo.

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Always one to keep up on the search-and-social-mega-acquisition gossip, here at Marketing Land we like to keep you in the loop as to what may be coming up.

With some big bucks acquisitions by some of the most well known names in search and social having happened in just the past few months alone, it’s safe to see that we can expect many more to come. Check out what (may be) to come as well as some of the biggest acquisitions in the past! 

Nest And Google’s Top 10 Biggest Acquisitions

What’s The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp 

Google Eyes Future For Enhanced Campaigns: Ads On Thermostats, Wearables, Refrigerators And More

What Will Yahoo Buy With Its Alibaba Billions?

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Keywords are not only relevant to websites, they are important for app success, too.

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Danny Sullivan gave the new Google Search app for iOS through what he calls the “Zooey Deschanel” test. Siri outperforms Google when it comes to non-search actions, but when it comes to searching, Google wins. 

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Have you played with the new Twitter iPad app? How do you like it? Danny Sullivan shares the good, the bad, and ultimately was pleasantly surprised.