So far the Open Graph has been a boon for apps as users can auto-post and share without a second thought given. Well this week Facebook announced a new shared parameter that will help users cut through the inevitable noise that the Open Graph (and auto-posting) causes. Instead of having an action within an app fall into one’s ticker, the new explicitly shared update will appear as if a user entered the post directly within Facebook.
A new Facebook ad type has been created specifically for developers who are looking to promote their apps. Once developers have their app on the Facebook App Center, they can then navigate to their Apps page and click “Promote” on the side navigation.
The number of malicious Android apps has quadrupled so far in 2012, according to the antivirus/security company Trend Micro, and some of those apps are making their way into Google’s official app store, Google Play.