Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs

In a new series of ads Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Read the story. 

Infographic: Mother’s Day & The Mobile Purchase xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.
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Infographic: Mother’s Day & The Mobile Purchase

xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.

Source: marketingland.com

Study: Frequent “Smartphone Shoppers” Buy More Than Others

Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.

New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
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New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.

Source: marketingland.com

Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers

A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35)  have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses.

Source: marketingland.com