Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed click” functionality for its in-app mobile display ads on smartphones.
Source: marketingland.com
Users who are logged in via their Facebook accounts are now seeing Sponsored Stories ads on Zynga. Does Facebook really need more ad inventory?
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