Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase from Q2 of this year.
IAB execs said it was a testament to digital marketing’s interactive capabilities that it’s been able to provide value, and draw increased investment, despite shaky economic times.
“Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4,” said David Silverman, a partner at PricewaterhouseCoopers LLP, which helps the IAB conduct its research.
The organization typically releases top-line revenue numbers in the first and third quarters, going into more detail in the second and fourth.
Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4.
Because what’s really interesting about Facebook as it approaches its IPO, contrary to the opinion you might be given if you were simply to listen to mainstream press reports, is that, despite becoming a massive advertising company, it refused to play by the accepted rules. For just as the IAB announces new, bigger, flashier, “more immersive” ad units, Facebook consistently refuses to offer the IAB’s standard formats. Instead Facebook has decided … that not only do people respond better when ads have social context, but also when those ads aren’t large, heavyweight banners…
The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has released a new standard display ad package that includes the 970×250 Billboard, the 970×90 Pushdown and the 300×600 Filmstrip, among others. It’s the first time the IAB has introduced a new standard ad portfolio since 2003.