Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed click” functionality for its in-app mobile display ads on smartphones.

Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads

How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed click” functionality for its in-app mobile display ads on smartphones.

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    Finally
  4. wunderrbar reblogged this from marketingland and added:
    Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads
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    Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads Click-through rates will take a dive.
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