There is indeed a long-standing practice of “Internet Marketing” that has nothing to do with the “make money online” programs covered in Scamworld. I sought to defend those doing this type of internet marketing from being mischaracterized as scammers. But that shouldn’t have been what I led with, when I initially wrote about The Verge’s profile. Spreading warnings about the scams that are out there is much more important.
Read Danny Sullivan’s latest thoughts on the Scamworld article published by The Verge, and the true message behind it.