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Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time

Only 76.5% of emails landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by Return Path. Better spam filters is one reason.

Maybe it’s time for marketers to rethink sending emails that aren’t useful. Or worse yet, boring.

  1. marketingland posted this