Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time
Only 76.5% of emails landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by Return Path. Better spam filters is one reason.
Maybe it’s time for marketers to rethink sending emails that aren’t useful. Or worse yet, boring.