Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35) have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses.