Have you seen this “experiment” banner appear in your YouTube search results recently? Apparently it’s just a bug.
Source: marketingland.com
Study: Frequent “Smartphone Shoppers” Buy More Than Others
Considerable research has already established that smartphone owners use their devices heavily during offline shopping and “pre-shopping” activities. Now Google is out with new sponsored research that reinforces the message and adds a few new insights. The study’s insights come through both surveys and observation. Read more about the study here.
To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages.
Source: marketingland.com
Marketing Land Editor-In-Chief Matt McGee documents his first day using Google Glass.
Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the number four U.S. Online Video Content Property according to comScore’s March 2013 US Online Video Rankings.
Source: marketingland.com
New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
Source: marketingland.com
Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers
A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35) have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses.
Source: marketingland.com
