The Mobile Path-To-Purchase Study: 77 percent of smartphone-driven retail purchases happen in stores, 42 percent percent of users relied exclusively on mobile devices in their pre-purchase research. For more, visit: http://mklnd.com/12MztXV
Pew: 94% of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up.
In a recent survey by Pew Research Center, we can how the increase in social media usage has grown with teenage audiences today, and just how it’s all being distributed.
Conversational search has natural language, semantic search and more built into it, and while it’s far from perfect, this really is one of those significant changes that makes even a “seen it all” person like me sit up and take notice.
Danny Sullivan, Google’s Impressive “Conversational Search” Goes Live On Chrome (via searchengineland)
(via searchengineland)
Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands.
Source: marketingland.com
Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers who are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone.
These are conclusions of a study published by Kenshoo Social today called “The Key to Successful Social Advertising“. Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spend more than $100,000 per year on social advertising.
According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers.
Source: marketingland.com
The folks at Extremely Decent personify the frustrations of yet another Facebook UI update in a hilarious new video.
Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs
In a new series of ads Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Read the story.
Infographic: Mother’s Day & The Mobile Purchase
xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.
Source: marketingland.com
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